WHITSUNDAY real estate agent Brad Sobott has been busy with more than just physical training for his Airport to Airlie Awareathon, with the launching of a website to help raise funds and awareness for his cause.
Mr Sobott has lived in the Whitsundays since 2009 and on June 10 will run a 42.2km marathon to raise awareness for the Whitsunday Coast Airport and hopefully secure a direct flight to either Sydney or Melbourne that will boost the economy in the region.
Mr Sobott hopes the launch of his new website will educate people in the Whitsundays about his mission and encourage them to support him in his endeavour to attract direct flights from Australia's two biggest cities.
"My main objective is to raise $42,000 as a marketing incentive for airlines to re-instate direct flights from Sydney and Melbourne to the area," he said.
"The website provides more information about the awareathon and it also makes it easier for people to help out by donating money towards the cause.
"I believe we live and work in one of the most beautiful locations on the planet and think it is about time we did something about it.
"The funds raised by the awareathon will go towards inbound destination marketing activity and that will go a long way to helping promote future services."
Mr Sobott hopes the community will get behind him and help put the region back on the map.
"I cannot reach our fundraising goal by myself, I need the help and support the community," he said.
Anyone who wants more information or to donate to Mr Sobott's cause should visit airport2airlie.com.au or phone on 0411 236 507.