News

Boxing Day sales tipped to be softer with store discounting

The ARA predicts Queensland will see $3 billion in post-christmas sales, NSW $4.5 billion and Victoria $3.7 billion.
The ARA predicts Queensland will see $3 billion in post-christmas sales, NSW $4.5 billion and Victoria $3.7 billion. Sarah Harvey

USUALLY it's the post-Christmas period that is the time to get a shopping bargain - but it may be a different story this year.

Widespread pre-Christmas discounting, by as much as 50% in some department and chain stores, could see fewer customers rushing to Boxing Day sales.

While Australian retailers are expecting to share in $14.8 billion in post-Christmas sales, Queensland University of Technology business lecturer Gary Mortimer is tipping sales will be down on previous years.

"My personal projection will be that Boxing Day sales post Christmas will be softer than last year," he said.

"Generally, because the strong price cutting and discounting in the lead up to Christmas."

Dr Mortimer said the risk of constantly driving bigger discounts was sensitising customers to expect discounts.

He also pointed out the increase in online shopping and the impact on the traditional, in-store form of Christmas shopping.

"The growth rate of online shopping this year is about 25% and while a majority of that were Australian products in the domestic market, it still has an impact on in-store, bricks and mortar sales," he said.

But online options still won't keep some hardcore bargain-hunters away with many expected to line-up outside department stores early on Boxing Day morning.

The Australian Retailers' Association predicts Queensland will see $3 billion in post-christmas sales, NSW $4.5 billion and Victoria $3.7 billion.

ARA executive director Russell Zimmerman said of the $14.8 billion in total sales $6.8 billion would be spent on non-food sale items as price-sensitive consumers hunted down bargains but monitored their spending carefully.

National Retail Association executive director Trevor Evans said retailers had reported an initially slow Christmas period, which had picked-up over the past fortnight.

He said online shopping was unlikely to diminish Boxing Day sales.

"Online shopping options are unlikely to diminish enthusiasm for Boxing Day sales, because there will be heavy discounting in this year's sales and obviously there is no delay in receiving the items in the Boxing Day sales," he said.

Myer expects 13 million people to walk into their stores across Australia over the stock take sale period from December 27 to January 27.

Topics:  australian retailers association, boxing day sales, christmas, qut, shopping


Join the Community.

Get your local news, your way.

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Corinn bids the Whitsundays farewell

Corinn Stickland, the popular admin of Whitsundays Amateur Photography page on Facebook is leaving the Whitsundays to start a new adventure up north.

Corinn Stickland founded the Whitsunday amateur photographers' group

You're invited to the Relay for Life Dinner

You're invited to the Relay for Life Dinner and Charity Auction

Throw away the key

BEHIND BARS: Ralph Hill, Tasman Desmond, Ron Petterson, Angela Woods and Megan Williams under the guard of John Dickinson.

Throw away the key

Latest deals and offers

Proposed Urannah Dam project divides traditional owners

DESPITE a pending native title claim to land that would be flooded by the proposed Urannah Dam, the project is gathering momentum.

Wintermoon Festival turns on a show for 20th year

Perch Creek Band at Wintermoon 2016.Photo Peter Carruthers / Whitsunday Times

Crowds flock to the popular music festival at Cameron's Pocket

Strange Politics: Peter Dutton treats refugees like rubbish

Strange Politics: Immigration Minister Peter Dutton makes an awful neighbour.

My mad old bin-phobic neighbour's kindred spirit in Peter Dutton

Corinn bids the Whitsundays farewell

Corinn Stickland, the popular admin of Whitsundays Amateur Photography page on Facebook is leaving the Whitsundays to start a new adventure up north.

Corinn Stickland founded the Whitsunday amateur photographers' group

You're invited to the Relay for Life Dinner

You're invited to the Relay for Life Dinner and Charity Auction

Throw away the key

BEHIND BARS: Ralph Hill, Tasman Desmond, Ron Petterson, Angela Woods and Megan Williams under the guard of John Dickinson.

Throw away the key

What's on in the region this long weekend?

Wintermoon Music Festival, Camerons Pocket, April 30th- May 3rd, 2015. Photo Lee Constable / Daily Mercury

Take a look at what's on in the region this long weekend.

Wintermoon Festival

Ruby Irving and Rosie Pyrospirals having fun at Wintermoon.Photo Peter Carruthers / Whitsunday Times

Music festival turns 20 years old.

Dress up and help raise funds for cancer research

Maureen and Ivan Conway are encouraging locals to help fundraise for Relay for Life...

Girl in paradise: Whitsundays video

Nina Wilson made a video capturing the beauty of the Whitsundays, where she was...

Demand for acreage lots pushes up property prices

Property values in Cooroy have increased 25%

Property values jump in Cooroy and Peachester.

How a sacked real estate agent made $725k in four months

Agent is now under investigation by the industry watchdog

RBA warns of future apartment oversupply

Toowoomba: Crest Apartments and Burke & Wills, Ruthven Street ( view from Neil Street) Photo Bev Lacey / The Chronicle

RBA says oversupply of apartments poses risk to household finances