News

Boxing Day sales tipped to be softer with store discounting

The ARA predicts Queensland will see $3 billion in post-christmas sales, NSW $4.5 billion and Victoria $3.7 billion.
The ARA predicts Queensland will see $3 billion in post-christmas sales, NSW $4.5 billion and Victoria $3.7 billion. Sarah Harvey

USUALLY it's the post-Christmas period that is the time to get a shopping bargain - but it may be a different story this year.

Widespread pre-Christmas discounting, by as much as 50% in some department and chain stores, could see fewer customers rushing to Boxing Day sales.

While Australian retailers are expecting to share in $14.8 billion in post-Christmas sales, Queensland University of Technology business lecturer Gary Mortimer is tipping sales will be down on previous years.

"My personal projection will be that Boxing Day sales post Christmas will be softer than last year," he said.

"Generally, because the strong price cutting and discounting in the lead up to Christmas."

Dr Mortimer said the risk of constantly driving bigger discounts was sensitising customers to expect discounts.

He also pointed out the increase in online shopping and the impact on the traditional, in-store form of Christmas shopping.

"The growth rate of online shopping this year is about 25% and while a majority of that were Australian products in the domestic market, it still has an impact on in-store, bricks and mortar sales," he said.

But online options still won't keep some hardcore bargain-hunters away with many expected to line-up outside department stores early on Boxing Day morning.

The Australian Retailers' Association predicts Queensland will see $3 billion in post-christmas sales, NSW $4.5 billion and Victoria $3.7 billion.

ARA executive director Russell Zimmerman said of the $14.8 billion in total sales $6.8 billion would be spent on non-food sale items as price-sensitive consumers hunted down bargains but monitored their spending carefully.

National Retail Association executive director Trevor Evans said retailers had reported an initially slow Christmas period, which had picked-up over the past fortnight.

He said online shopping was unlikely to diminish Boxing Day sales.

"Online shopping options are unlikely to diminish enthusiasm for Boxing Day sales, because there will be heavy discounting in this year's sales and obviously there is no delay in receiving the items in the Boxing Day sales," he said.

Myer expects 13 million people to walk into their stores across Australia over the stock take sale period from December 27 to January 27.

Topics:  australian retailers association, boxing day sales, christmas, qut, shopping


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Locals ‘luv a coffee’ in top cafe

TOP TEAM: Luv A Coffee’s Nicole James, Debbie Kunst, Josh Murphy, Mandy Terry and Therese Kelley are experts in customer service and great coffee.

'Luv a Coffee' is a popular spot for locals

Our champs are headed for state titles

HEROES: Chloe Robertson and Jacob Dewis (back) with Jy Parkinson and Evie Herlihy.

Our local swimming champs are headed for state titles.

New kindy welcomes new faces

BRAND NEW: St Catherine’s Catholic College is opening a new kindergarten in 2017 and families are encouraged to get their kids enrolled. Photo: Andrew Rankin

St Cath's is introducing a new kindergarten next year

Latest deals and offers

Kids saving the Reef

HUNDREDS of Whitsunday students participated in a day of educational activities on Friday to help protect the Great Barrier Reef.

Locals ‘luv a coffee’ in top cafe

TOP TEAM: Luv A Coffee’s Nicole James, Debbie Kunst, Josh Murphy, Mandy Terry and Therese Kelley are experts in customer service and great coffee.

'Luv a Coffee' is a popular spot for locals

Our champs are headed for state titles

HEROES: Chloe Robertson and Jacob Dewis (back) with Jy Parkinson and Evie Herlihy.

Our local swimming champs are headed for state titles.

New kindy welcomes new faces

BRAND NEW: St Catherine’s Catholic College is opening a new kindergarten in 2017 and families are encouraged to get their kids enrolled. Photo: Andrew Rankin

St Cath's is introducing a new kindergarten next year

MasterChefs surf in to taste Whitsundays menu

Hayden Quinn and Dan Churchill, Surfing the Menu Next Generation.

Hayden Quinn brought his Surfing the Menu show to the Whitsundays.

Party with our pirates

PIRATES AND PARROT HEADS: Stewart Scarborough and Ail Duggan with Diana Scarborough, Tully Mars, Rhonda and Ken Thackeray, Wayne and Gill Homan and Julie Houston, preparing for the Shag Islet Rendezvous. Photo: Peter Carruthers

Party with some pirates this weekend at the Shag Islet Rendezvous

Die-hard fan's 34 magic Gympie Muster years

STICK AROUND FOR A BEER: Mal Williams has been at every Gympie Muster for 34 years.

Mal Williams has only missed one Muster in 35 years - the first one

Why Depp and Heard are fighting again

Amber Heard is furious over Depp taking advantage of her generosity

Kim Kardashian West steals hotel bath robes

Even Kim Kardashian steals bath robes from hotels, don't feel bad

Johnny Depp 'deeply respects' Amber Heard

Celebrity

Amber Heard gives away $7 million settlement to charity

Die-hard fan's 34 magic Gympie Muster years

STICK AROUND FOR A BEER: Mal Williams has been at every Gympie Muster for 34 years.

Mal Williams has only missed one Muster in 35 years - the first one

John Williamson winding up for another Gympie Muster

John Williamson is bringing some new songs and artists to this year's Muster.

John Williamson is back and ready to put on his best show ever

The true cost of 60 Minutes debacle revealed

It's a bill that would make even a silk tied barrister blush

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Winning Airlie builder takes out award for dream home

HOUSE OF THE YEAR: Winner of the 2016 Mackay & Whitsunday House of the Year - Coastal Edge Constructions. Built with position and lifestyle in mind, every detail has been well thought-out, from the magnificent swimming pool, to the exceptional fit and finish in every facet of the dwelling. It takes full advantage of views from Hamilton Island to the Whitsunday passage.

Mackay region builders bringing dreams homes to life

Coast building approvals at seven-year high: report

The the 2015/16 Development Indicators Annual Highlights Report documents local development activity that took place during the last financial year.

New report shows increasing development on the Sunshine Coast