WHITSUNDAY Regional Council has thrown its support behind businesses on the Airlie main street, by allocating $30,000 to a promotional fund.
Mayor Jennifer Whitney said she realised it was difficult for main street businesses while the upgrade was being carried out and there was a necessity to encourage visitors to come back.
"What we want to do is more promotion," she said.
"We're trying to do things that actually keep the main street of Airlie alive."
Two weeks ago, main street traders appointed a committee to liaise with council. It comprises business people Mandy Gilsenan, Allan Molostic and Heidi Ward.
Ms Ward said the team was making positive progress with plans already underway for how to best spend proceeds from the fund.
These include a Christmas campaign, business boot camp and working bee and a package incentive campaign. The details are still being finalised.
A new Facebook page titled 'Whitsunday Community Ideas' has also been launched, asking members of the community to come forward with ideas for both the Airlie main street and whole region.
"What we're hoping to get is a fantastic database of positive ideas we can use for the future," Ms Ward said.
Ms Ward thanked Council for their co-operation in recent weeks, saying everyone was "on the same page".
"It's been a pleasure to work alongside them," she said.