DAYDREAM Island Resort and Spa is on the market.
The island's owner, Vaughan Bullivant, who has owned the Queensland resort since 2000, said the time was right to look at the next phase of Daydream's ownership.
He said that at 65, he was "looking to at some stage put my feet up and enjoy doing other things in life including more travel and spending time with my family, which has long been my goal".
"My preferred purchaser would be one that would continue with the current management structure whilst being prepared to inject some further investment into the property to ensure it remains at the forefront of tourism in Queensland," he said.
CBRE Hotels Brisbane's senior director Wayne Bunz has been engaged to sell the resort and expressions of interest have been called for by noon on March 14, 2013.
Four and a half star Daydream Island Resort and Spa has 296 rooms and suites, each offering views of tropical waters or rainforest.
The resort won the 2012 Whitsunday Tourism award for Best Deluxe Accommodation.
The island's CEO Phil Casey said Daydream had never looked better and has just experienced its strongest financial result in years following excellent growth and strong occupancy.
"Daydream Island has just completed a very positive 12 months of trading which is extremely pleasing considering the tourism industry has had a very difficult time in recent years," he said. "The island's management has worked hard to position Daydream as an Australian holiday destination of choice.