IT'S official. Kate M - that's Middleton not Moss - has become our new style icon.
While the fashion pack continue to squabble over her newfound status - iconic British designer Vivienne Westwood called her "ordinary" while the fashion director of Nordstrom in the US spat that you wouldn't look twice at her on the streets of New York - it's us women who have voted...with our wardrobes.
How else do you explain our renewed lust for chic court shoes, flesh-coloured stockings (who knew?) and a fabulous high street bargain?
Yes, dressing like the Duchess has become de rigueur - go forth and conquer.
Key Kate trends:
ROYAL NAVY. It's long been the colour of royalty but navy officially became "the new black".
MCQUEEN. Long live McQueen. That's avant-garde British fashion designer Alexander "Lee" McQueen who died last year leaving behind a legacy of sexy and exquisite tailoring.
PANTYHOSE. The Duchess has embraced tradition - and royal protocol - by slipping on the sheen.
GEMSTONES. Diamonds? Pah. Ever since Prince William put a ring on it, women all over the globe have gone mad for coloured gems.
SENSIBLE NUDE SHOES. Podiatrists around the world are no doubt rejoicing at Kate's sensible choice of chic court shoes and practical pumps.
ZARA. Kate has been applauded for her love of affordable fashion.
UNDERSTATED GLAMOUR. Some say safe but we say chic, Kate M loves to play the lady in soft neutral shades.