WHITSUNDAYS Marketing and Development's new Chief Executive Officer Danial Rochford started this week.
Mr Rochford has more than 15 years of industry experience and previously held a range of senior executive roles in both economic development and tourism in Australia and internationally.
He said he was excited to be in the Whitsundays to take up the role and he thanked Danielle Krista for the "outstanding effort she has achieved as acting CEO over the past five months."
He said he was keen to build on a strong foundation and be proactive and enthusiastic in facilitating outcomes that will deliver growth for the region.
"There is a lot of potential and there is no doubt the best days for the Whitsundays are ahead," he said.
"I very much look forward to the chance over the upcoming weeks to introduce myself around the region, to listen and get a greater understanding of the region's opportunities."
Mr Rochford moved here from Tasmania and will be based in the WM&D office in Jubilee Pocket.
Deputy Chairman of the Tourism Strategy Advisory Group Allen Grundy welcomed Mr Rochford to the region on Monday and said he looked forward to working with him to help tourism in the Whitsundays.
"He will bring a fresh approach with some new ideas to the area and we all wish him the very best of luck," Mr Grundy said.
"Hopefully he can bring a skill set that will help marry the mining and resources industry with the tourism industry to maximise economic development for our region."
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