GREG France is the new partnership manager at Whitsundays Marketing and Development (WMD), taking up the role this week.
He replaces long term employee Annie Freeman, who retired from the position in December.
Mr France started in the role this week and said he was passionate about everything the Whitsundays had to offer.
Chief Executive Officer Danial Rochford said Mr France brought a wealth of knowledge and experience to the role.
"Greg has a long history in senior executive roles in sales and marketing in the banking and finance and the leisure and gaming industries both in Australia and the USA," Mr Rochford said.
He previously owned a small business (a newsagency) and moved to the Whitsundays three years ago to regain his balance in work and life after many years travelling for work.
"Since arriving here he has become heavily involved promoting local issues, specifically the Improve the Whitsunday Boat Ramps campaign," Mr Rochford said.
"As a membership based organisation that is industry led, our partnerships with local businesses are vital to the way WMD is run, is funded and the strategic direction that we take."
"The role of partnership manager is one of the more high profile in our organisation, and is the vital link between local businesses across the region and WMD as our region's peak economic development and tourism marketing agency."
Mr Rochford said he had great confidence that Mr France was more than qualified to work with businesses of all sizes, shapes and kinds throughout this diverse region of ours.
Mr France said he was excited about his new role.
"I am very passionate about everything the Whitsundays has to offer - the strong business prospects in Bowen and Collinsville and the associated development in that part of the region, the resilient business industry of Proserpine and the tourism mecca of Airlie Beach and the islands," Mr France said.
"I enjoy working with businesses of all sizes and look forward to working with them to deliver real benefits from Whitsundays Marketing and Development," he said.
Originally from Adelaide, Mr France has also lived and worked in Darwin, Sydney, Melbourne, Las Vegas and Miami, USA.
He has a degree in economics and says he is a frustrated fisherman in his spare time.
He can be contacted on 4948 5916 or 0408 266 770.
Mr Rochford thanked Annie Freeman for her long and loyal service to the organisation.
"Annie has been a very hard working, dedicated and passionate advocate for this region and she will most definitely be missed. We all wish her the very best for her retirement," he said.