COLIN Boucher and Michelle Flynn's goal of spreading education and awareness of the bat-borne disease Lyssavirus is making significant headway thanks to a new 'selfie-awareness' campaign.
The Whitsunday-based husband and wife lost eight-year-old Lincoln Flynn to the disease last year, after he was scratched by a bat.
In the wake of his death, the couple have found the strength to start the Lincoln Lyssavirus Foundation which aims to help protect others from the disease.
Mr Boucher said the 'selfie' initiative was an idea of the couple's web developer, that was "starting to really kick along now" and gain momentum.
The concept involves people taking a selfie with an "I Support Lincoln Lyssavirus Foundation - Do You?" flyer and uploading it to social media using the hashtag #LincolnLVF. Images can also be emailed to email@example.com.
The campaign has already proved popular, even capturing the attention of Australian singer-songwriter Katie Noonan, who posted her own image to her personal social media channels.
Mr Boucher said the more people that knew about Lyssavirus, the better.
"If you come into contact with a bat and you go through the vaccination process, it (the risk) is pretty well alleviated," he said.
Mr Boucher and Ms Flynn will also be holding their second annual 'Lincoln Lyssavirus Long Lunch' at Airlie's Deja Vu restaurant, on Sunday, June 1.
The event will be held from 11am-4pm, with entertainment by Mark Andrew, who will be performing his 'One Man Legends Show'.
The cost is $65 per person and includes, lunch, entertainment and a glass of bubbles on arrival.
For more information on the foundation, or to download and print the flyer, visit http://www.lincolnlyssavirusfoundation.com.au.