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Ultimate Instameet a hit for Hamo

SNAP HAPPY: The original US ’Pilgramers’, including US competition winner Chris Vallejos (far left) on Hamilton Island for the Ultimate Instameet. Mr Vallejos is pictured with John Carl (Pilgramer), Jody Johnston (host of Pilgramers video), Ryan Carl and Thomas Fisher.
SNAP HAPPY: The original US ’Pilgramers’, including US competition winner Chris Vallejos (far left) on Hamilton Island for the Ultimate Instameet. Mr Vallejos is pictured with John Carl (Pilgramer), Jody Johnston (host of Pilgramers video), Ryan Carl and Thomas Fisher.

THE Ultimate Instameet held last weekend on Hamilton Island was a huge success, reaching over 775,000 people from across the globe via social media and through shared photos on Instagram.

Instagram is an online program that allows anyone to share their photos via social media sites such as Facebook and Twitter. Each photo can be uniquely altered by the photographer using settings provided by Instagram.

Instagram recently announced that about 30 million accounts had been set up and about 150 million photos had been uploaded.

Twenty-eight guests joined in the pioneering photographic event on Hamilton Island.

Four members of this group were the original Pilgramers, a group of college students from the US who travel to different sites in the US holding Instameets which involves taking photos and sharing them with the world.

Hamilton Island hosted the Ultimate Instameet, which is a world-first and the first time an event has been held outside the US. The Pilgramers have a large following on social media. They are now producing a three minute promotional video that will be circulated worldwide showcasing their incredible images from their visit.

Some of the activities arranged for the 28 participants included sunrise at One Tree Hill and trips to the reef and Whitehaven Beach.

Hamilton Island ran a competition for five people to win tickets to the meet which received about 3000 entries from across Australia.

Hamilton Island is increasingly embracing these new and interesting promotional approaches, capturing the imagination of their audience by using the growing world of social media and other new technologies.


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