The Whitsunday Times website received an increased number of hits from both new and regular visitors during its coverage of Cyclone Yasi.
The Whitsunday Times website received an increased number of hits from both new and regular visitors during its coverage of Cyclone Yasi.

352% increase in website traffic

THE Whitsunday Times website received more than 53,000 page impressions from January 31 to February 6, mainly due to Cyclone Yasi.

With 11,800 recorded the week before, this was a 352 per cent increase in website hits in just one week.

The Whitsunday Times website provided readers with some of the most up to date information regarding Cyclone Yasi after it hit the coast on Wednesday, February 2.

Managing editor of the Whitsunday Times Leanne Abernethy said it was important for the paper to let people across Australia and the world know that the region had survived the cyclone with little damage.

“On the Thursday, the Whitsundays breathed a sigh of relief that we had got through the whole ordeal virtually unscathed,” she said.

“However, as a weekly paper we didn't have the chance to tell anyone that in print for another week.

“The staff uploaded several stories to our website about this on the Thursday.

"We wanted to let the world know that we were all safe and still open for business.

“This resulted in our page impressions to our online site increasing from 11,800 the previous week to more than 53,000.”

The site's unique browsers also increased from 2700 the previous week to 12,200.

“That was all a result of Yasi as we uploaded stories as soon as the cyclone passed that either didn't run in the paper at all or didn't run until the following Thursday,” she said.

The Whitsunday Times' sister publication, the Daily Mercury also had an increase in page impressions of 147 per cent in the same week.


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