A logo to be proud of
THE picture may be small and simple, but the Bundy Pride logo and branding launch yesterday is hoping to pack a lot of punch.
Dozens of people from businesses in the region came to find out more about the branding campaign, which aims to have an impact similar to the long-running Australian Made campaign.
Bundy Pride will allow businesses from the region to use the logo, to proudly show where their product has come from - provided they join the group for a fee.
The campaign has been put together by the Bundaberg Chamber of Commerce and Bundaberg Fruit and Vegetable Growers.
Chamber president Dion Taylor said a number of businesses had shown interest in joining at yesterday's launch.
"We really wanted to showcase their products and help promote them in a global sense," he said.
"It's a really broad spectrum of businesses we will be targeting."
Mr Taylor said at the same time the concept was being launched in Bundaberg, the logo was being unveiled at the Fine Food India Trade Show in Delhi.
"A lot of things are made and grown here and this will help people identify that."
He said service businesses could also be involved in Bundy Pride.
BFVG executive officer Peter Hockings said the idea for Bundy Pride had been kicking around for about a decade.
"This time it's finally got some legs in the last 12 months," he said.
He said Bundy Pride was a chance to promote the positive aspects of the region.
Queensland Food Fellow Alison Alexander, Cooper McKenzie Marketing manager Simon Parnell, Good Fruit and Vegetables editor Ashley Walmsley and Itag Media senior marketing consultant David Ligtenberg were all on hand yesterday to give advice on why to be involved.