ALL SMILES: Smile Whitsundays campaign initiator Heidi Ward, Tourism Whitsundays partnership manager and Brumby's Go staff member Tahnee Gee.
ALL SMILES: Smile Whitsundays campaign initiator Heidi Ward, Tourism Whitsundays partnership manager and Brumby's Go staff member Tahnee Gee.

All smiles to keep customers happy

ALMOST 60 businesses have promised to keep a smile on their dial in the workplace since the launch of the new customer service Smile Whitsundays campaign.

The campaign, supported by Queensland Tourism, Tourism Whitsundays and Enterprise Whitsundays, aims to boost customer service in the region and really give tourists and locals something to smile about when they visit Whitsunday businesses.

More than 100 local business people were at the launch at Fish D'Vine last Friday and 32 businesses signed up on the night.

Now the total is nearing 60.

Once businesses sign the declaration to smile they must strive to follow the points of the customer service charter.

Local businesswoman Heidi Ward helped get the campaign started and helped with the wording of the charter.

Mrs Ward said having been in the industry for many years, she knew that if staff committed to the smile principals businesses would see instant results.

“The Whitsundays has an opportunity to really lift its game and outshine other tourism destinations and this is something we can all do with very little effort and no cost but for a huge benefit,” she said.

The 10 point charter applies simple principals such as making the customer feel welcome, helping them and keeping promises to them.

Enterprise Whitsundays chief executive Andrei Koeppen said a combined approach was the only way for the Whitsundays to improve its tourism industry and economic recovery from a tough few years.

“We have had a strong focus on customer service training over the past twelve months and this project builds on those skills we've started developing throughout the region,” he said.

The campaign will be launched on a national scale on April 1.


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