WHAT A VIEW: Communications and marketing co-ordinator at Abell Point Marina Cherie Morel, and function centre manager at Lure Nolwenn Foligne, showing off the spectacular view at Abell Point Marina’s Lure.
WHAT A VIEW: Communications and marketing co-ordinator at Abell Point Marina Cherie Morel, and function centre manager at Lure Nolwenn Foligne, showing off the spectacular view at Abell Point Marina’s Lure.

An alluring experience at ‘Lure’

KNOWN for it's spectacular views of the marina and oozing elegance, Lure is about to open its doors for more of the public to enjoy.

Lure, sometimes confused as the 'Abell Point Yacht Club', is in fact far from just that.

"We want people to know we're Lure and we are an independent venue," function centre manager, Nolwenn Foligne said.

Until 2014, Lure's current location was the head office of Cruise Whitsundays but when ferries started operating from Port of Airlie, the venue was left empty.

This opened a door for the Yacht Club, which was in need of a designated meeting place.

With the help of Abell Point Marina owner Paul Darrouzet, the Abell Point Yacht Club was given a home.

But now, the yacht club venue has become Lure, a versatile function centre able to host weddings and events such as birthdays and conferences.

Ms Foligne said the changes were part of the marina's growth.

"The function centre is part of the vision Paul Darrouzet had to fill the marina with services," she said.

"A function centre was the perfect place and it was compatible with the yacht club activities as well.

"We're building up and catering for weddings, conferences and events and we have D'Vine Catering and Events to provide the food."

As for the name? "We've changed the name because we couldn't leave it as the yacht club," Ms Foligne said.

"We had to find a nice name that made sense and (Lure) related to the sea and it's also catching the eye and catching attention."

Completed in December 2015, Lure was launched at the beginning of this year and since then, the centre has a multitude of plans to come including local events.

As of September, the venue will open its doors to the public once a month for special events which locals can book tickets for.

For their first event, a trivia night is set to be held some time in September and in October plans are underway for a spring carnival prior to the Melbourne Cup.

With stunning views overlooking the marina, especially jaw-dropping at sunset, Ms Foligne said she couldn't wait to have the public enjoy the elegance that is Lure.

"Its unique, it's new and it's growing and it's just the beginning of something big for Abell Point Marina and the region," she said.

For more information visit http://www.lurewhitsundays.com or the Lure Whitsundays Facebook page.


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