One of many Wicked camper vans operating across Australia, displaying offensive language.
One of many Wicked camper vans operating across Australia, displaying offensive language. Contributed

Vans are wicked, but do they go too far?

WICKED Campers are well known for the risque words, phrases and images which are splashed across the sides of the vehicles.

But do they go too far?

The Australian Advertising Standards Bureau continues to receive regular complaints about the vans, some of which brandish expletives.

However Mackay Tourism general manager Stephen Schwer said the people who lodged complaints about the popular vans were "just not the company's target market".

"If you look at it from a business point of view, Wicked are right on hitting their market," Mr Schwer said.

"There are a lot of different types of vans around that different companies offer.

"But the people who hire Wicked vans are specifically after something like that."

Mr Schwer said there were a lot of options for travellers who were after a camper van, with Wicked Campers targeting the lower price bracket.

Asked if he found the vehicles offensive, Mr Schwer said he had "no opinion either way" and it was up to the traveller to decide how they wanted to travel.

"I think this is the kind of situation where everyone will have an opinion," he said.

There were no specific trends regarding where people stayed in their vans.

"Travellers take advantage of the free camping sites around Mackay as well as the caravan parks," he said.

"Caravan parks are the most equipped because they have emptying tanks as well as other facilities."

For more information on advertising standards visit http://www.adstandards.com.au.

Are Wicked vans offensive?

This poll ended on 24 January 2014.

Current Results

Yes

54%

No

45%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.


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