Lifestyle

Aussie model a huge hit in US thanks to Super Bowl ad

AS millions tuned in to watch this year's Super Bowl, Aussie model Ellie Gonsalves made her debut on international television.

The Brisbane born beauty and three time Maxim Magazine cover girl, is the star of a $10 million advertising campaign for NSW-based wine company Yellow Tail which kicked off during the world's most iconic sporting event.

'Happy #SuperBowl Sunday'

But it gets better - Gonsalves' career defining moment also coincides with her 25th birthday.

"It's game time and birthday celebrations with my best friends," the stunning model wrote to Instagram, toasting

Yellow Tail wine with her pals and looking game-ready in knee high boots and a tight number 12 Patriots top.
 

Birthday drinks

'We're #Patriots girls'

We're #Patriots girls. 🔥🤙🏽@pompomdaisy #SB51 #SuperBowl #SuperBowlLI

A photo posted by ELLIE GONSALVES (@ellie_gonsalves) on

The wildlife ambassador and swimwear designer gave her 1.6 million social media fans a treat in the lead up to the ad's debut, posting a saucy picture of herself in lingerie with a football and a bottle of wine.

"Happy #SuperBowl Sunday. Celebrating my birthday today by watching the @YellowTailWineUSA commercial air during the #BigGame! LETS GO!"

Ellie Gonsalves made her cameo appearance in a 30-second advertisement during the Super Bowl. Picture: Supplied
Ellie Gonsalves made her cameo appearance in a 30-second advertisement during the Super Bowl. Picture: Supplied Supplied


The Los Angeles based model makes a cameo appearance in the 30 second advertisement which aired during the first half of the game, and feature a man in a yellow suit, Roopert the kangaroo and a bikini-clad Gonsalves on a sunny beach.

People on social media were quick to show their approval.

'I didn't know who Ellie Gonsalves was before Today, but after that commercial I'm a big fan,' one fan wrote on Twitter.

'Happy Birthday!! I saw your commercial on the Super Bowl and you looked amazing,' another wrote.

Yellow Tail was the first Australian brand to advertise during the Super Bowl and was also the first wine producer in more than 40 years to make an appearance in the NFL's annual blockbuster showdown.

Gonsalves’ career defining moment coincides with her birthday.
Gonsalves’ career defining moment coincides with her birthday. Supplied

The ad signals the beginning of an 18-month, $10 million marketing campaign for Yellow Tail, which is aiming to attract more millennial drinkers in the United States.

Yellow Tail sells about 8 million 9-litre cases of wine in the US each year, comprises 55 per cent of the Australian wine exported to the US and is the No. 1 imported wine brand in the US by volume.

Originally published as US goes nuts over Aussie model in Super Bowl ad

News Corp Australia

Topics:  editors picks ellie gonsalves super bowl yellow tail wine


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Lace up your dancing shoes

MUSICALLY TALENTED: The Bushwackers will be one of many performers at Wintermoon.

The Wintermoon Festival is on its way

BREAKING: Whitsunday pilotage area to close tonight

Boats will need to be in by 6pm tonight.

Ports close as Cyclone Debbie nears the Whitsundays.

Tigerair cancels two flights, airport running as normal

TAKE OFF: Flights were cancelled at Whitsunday Coast Airport in January after heavy rain.

Flights still as normal for Whitsunday Coast Airport.

Local Partners

Cyclone evacuation 'very likely' for parts of Whitsundays

Evacuations for Whitsunday residents is a possibility as Cyclone Debbie intensifies.

CMC Rocks is just the ticket for Eric Paslay

HAPPY TO BE HERE: American country singer Eric Paslay will play CMC Rocks 2017.

Country music singer is touring overseas for the first time.

Daredevils of Nitro Circus to thrill Lismore

Oakes Oval in Lismore will host the sell-out, worldwide phenomenon that is Nitro Circus Live during its 15-city Australian tour in April.

The (in)famous 55-foot high Nitro Giganta ramp is the centrepiece

CHOOSING LIFE: Emu Park veteran leads way out of PTSD

WINNING THE FIGHT: Andrea Josephs with her daughter Kyla (10) at the Emu Park Anzac Memorial ahead of her official Matilda Poppy launch this weekend.

Andrea Josephs will officially launch Matilda Poppy in new hometown

Only one woman nominated for the Gold Logie

JESSICA Marais is about to star in a new Logies controversy, as the only woman to be nominated for Gold.

Lace up your dancing shoes

MUSICALLY TALENTED: The Bushwackers will be one of many performers at Wintermoon.

The Wintermoon Festival is on its way

Beer in boot makes lasting impression at CMC Rocks

Country music star Tyler Farr posted this picture of himself drinking a 'booty' at the CMC Festival.

American country star Tyler Farr debuts at CMC Rocks

Our Caitlyn a No.1 hit at CMC Music Awards

RISING STAR: Caitlyn Shadbolt at the CMC Music Awards on the Gold Coast.

Caitlyn Shadbolt enjoys one of the most exciting weeks of her career

Steve ventures into the wild unknown on epic mission

Steve Backshall pictured along the Baliem River in a scene from Extreme River Challenge.

Wildlife presenter Steve Backshall tackles wild river challenge.

TV Insider: MKR has lost its recipe for success

My Kitchen Rules judges Colin Fassnidge and Pete Evans with guest judge Curtis Stone, right.

MKR needs a shake (up) of more than just the sauce bottle.

Travis Collins, Keith Urban win big at CMC Music Awards

Country music singer Travis Collins.

LEE Kernaghan also inducted into CMC Hall of Fame.

Location and lifestyle

426 Oceanic Drive South, Wurtulla.

When you want it all

Prominently positioned showroom, workshop on offer

Drive in to a high-profile Kunda Park commercial property

Ready to SELL your property?

Post Your Ad Here!