Lifestyle

Aussie model a huge hit in US thanks to Super Bowl ad

AS millions tuned in to watch this year's Super Bowl, Aussie model Ellie Gonsalves made her debut on international television.

The Brisbane born beauty and three time Maxim Magazine cover girl, is the star of a $10 million advertising campaign for NSW-based wine company Yellow Tail which kicked off during the world's most iconic sporting event.

'Happy #SuperBowl Sunday'

But it gets better - Gonsalves' career defining moment also coincides with her 25th birthday.

"It's game time and birthday celebrations with my best friends," the stunning model wrote to Instagram, toasting

Yellow Tail wine with her pals and looking game-ready in knee high boots and a tight number 12 Patriots top.
 

Birthday drinks

'We're #Patriots girls'

We're #Patriots girls. 🔥🤙🏽@pompomdaisy #SB51 #SuperBowl #SuperBowlLI

A photo posted by ELLIE GONSALVES (@ellie_gonsalves) on

The wildlife ambassador and swimwear designer gave her 1.6 million social media fans a treat in the lead up to the ad's debut, posting a saucy picture of herself in lingerie with a football and a bottle of wine.

"Happy #SuperBowl Sunday. Celebrating my birthday today by watching the @YellowTailWineUSA commercial air during the #BigGame! LETS GO!"

Ellie Gonsalves made her cameo appearance in a 30-second advertisement during the Super Bowl. Picture: Supplied
Ellie Gonsalves made her cameo appearance in a 30-second advertisement during the Super Bowl. Picture: Supplied Supplied


The Los Angeles based model makes a cameo appearance in the 30 second advertisement which aired during the first half of the game, and feature a man in a yellow suit, Roopert the kangaroo and a bikini-clad Gonsalves on a sunny beach.

People on social media were quick to show their approval.

'I didn't know who Ellie Gonsalves was before Today, but after that commercial I'm a big fan,' one fan wrote on Twitter.

'Happy Birthday!! I saw your commercial on the Super Bowl and you looked amazing,' another wrote.

Yellow Tail was the first Australian brand to advertise during the Super Bowl and was also the first wine producer in more than 40 years to make an appearance in the NFL's annual blockbuster showdown.

Gonsalves’ career defining moment coincides with her birthday.
Gonsalves’ career defining moment coincides with her birthday. Supplied

The ad signals the beginning of an 18-month, $10 million marketing campaign for Yellow Tail, which is aiming to attract more millennial drinkers in the United States.

Yellow Tail sells about 8 million 9-litre cases of wine in the US each year, comprises 55 per cent of the Australian wine exported to the US and is the No. 1 imported wine brand in the US by volume.

Originally published as US goes nuts over Aussie model in Super Bowl ad

News Corp Australia

Topics:  editors picks ellie gonsalves super bowl yellow tail wine


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