Ballistic Beer turning the tap on rapidly growing market
It’s all ‘hoppening’ in the Whitsundays with Ballistic Beer Co set to open a new craft brewery in Cannonvale, turning the tap on a rapidly growing food and dining market.
The award-winning brewing company, known for its small batch brews and special releases, has acquired the Whitsunday Islands Brewing Company in Cannonvale.
Ballistic CEO David Kitchen said the addition of the 1000 litre brewhouse on Commerce Close was an important step in the company’s plan to become the biggest independent brewery in Queensland, and marked the first regional venue.
The Airlie Beach outlet will include a taproom and will be managed by a specialist in-house brewer serving a range of Ballistic beers, limited releases, and a selection of beers specifically chosen for the local market.
Whitsunday Islands Brewing Company was founded in 2019 by Dan and Jacqueline McLeod, the couple behind Denman Cellars.
Ballistic, which also announced the purchase of Bargara Brewing based out of Bundaberg, would retain local Airlie Beach staff.
Mr Kitchen said the company was excited to give Whitsunday residents and visitors the opportunity to explore the Ballistic brand.
“We know Queenslanders want beer that is innovative, fresh and tasty, served in an attractive, comfortable venue where they can catch up with friends and enjoy themselves,” he said.
“When people try a Ballistic venue, they understand why we are different.
“There has been a dramatic surge in domestic tourism owing to COVID, and as Queensland is one of the most popular destinations in the country, we are actively looking for our next brewbar locations right across the state.”
Tourism Whitsundays CEO Tash Wheeler said Ballistic’s opening had been “high anticipated”.
“With an already diverse selection of food and beverage options across the Whitsundays, the team at Ballistic Beer Co have tapped into a unique product that will be much welcomed and thoroughly enjoyed,” Mrs Wheeler said.
“We are delighted that the Whitsundays has been chosen as a location for their expansion.
“It will be another great addition to our visitors’ itineraries and will undoubtedly be enjoyed by locals and our regional market.”
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