Best job winner to promote safety on Whitsunday waters
BEST job in the world winner Ben Southall is back in the Whitsundays this week, for a stint of filming with local transport providers Cruise Whitsundays.
The bubbly Brit has been contracted by Cruise Whitsundays to assist with filming the company's new safety videos, shown on each of the day cruise and resort connection services, every time a vessel departs.
Cruise Whitsundays CEO Nick Hortle said the videos, which involved staff dressed as pirates and other unusual elements, were about adding a bit of fun into an otherwise extremely serious subject.
"While safety is the highest priority for Cruise Whitsundays, we also wanted to inject a bit of fun into the briefing and we wanted to involve the staff, who are our stars every day," he said.
Mr Hortle said Mr Southall, who played a role both behind and in front of the camera, was an obvious choice to help make the videos, for a number of reasons.
"His personality is very much suited to the kind of culture and personality that Cruise Whitsundays has," he said.
Mr Southall, who described himself as delighted to be back in the place he calls home, said new techniques adopted by some international airlines for their safety briefings formed part of the inspiration for the Cruise Whitsundays videos.
He said it was important to grab people's attention in the first few seconds and bring the staff on board. "After all, they're the people who are going to be selling the message and delivering it every day."
The videos are expected to be completed and ready to show on the Cruise Whitsundays fleet in about six to eight weeks.
Mr Southall will also return to the Whitsundays a little later in the year, to work on a series of marketing videos, promoting both the company and the region to a global audience via the worldwide web.
Mr Southall said these would be "short, punchy, interesting, engaging" videos that would hopefully bring more people to the area.