EXTREME Bean, LALA and Whitsunday Bookings have gone all out to set high standards for the Airlie main street dress up competition as part of the Big4 Adventure Whitsunday Reef Festival this week.
Pre-judging took place yesterday morning, with the three businesses winning $50 vouchers from the Airlie Beach Hotel for their efforts.
Committee volunteer co-ordinator Danielle Seymour said it was fantastic to see such community spirit for the festival.
“Now the street banners have gone up, and businesses are dressing up, it's really starting to feel like a festival atmosphere in Airlie Beach,” she said.
“We'd love for more businesses to follow the lead of Extreme Bean, LALA and Whitsunday Bookings and even Go Girl has taken on a reef theme in their window already.
“There's still time to be in the running for prize vouchers from the Airlie Beach Hotel and get into the spirit of the Reef Festival.”
Judges from the Whitsunday Times, Big4 Adventure Whitsunday Resort and Airlie Beach Hotel will be doing final judging tomorrow (Friday).
The festival officially kicks off today and to add to the action-packed agenda there is even more to keep an eye out for.
For those who like to do a bit of star spotting, former Neighbours and Big Brother star Blair McDonough will be in town especially for the festival.
Some flashy Audi's will also be on display throughout the festival to transport VIPs in style. Featuring some of Australia's most beautiful models styled by local boutiques, the Audi fleet will also star in an exclusive photo shoot at the Frocktails event for Fashion TV.
The fleet, worth almost $500,000 will include the versatile Q5 SUV, sporty S5 4-door Sportback, stunning S5 Cabriolet and the powerful TT RS 2-door Coupe.
A full program is published today inside the Chill Magazine.
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