Businesses go purple to promote relay
THE Whitsunday Relay for Life committee is holding its first ever 'Paint the Town Purple' (PTTP) week from March 8-14, with local businesses and members of the community all encouraged to take part.
Cancer Council Queensland Relay for Life co-ordinator Jeff Hardie said the event was aimed at increasing the profile of the Relay, now in its 10th year in the Whitsundays.
"As part of the PTTP, we will be encouraging businesses to dress up their shops in purple, in support of Relay For Life and cancer survivors across the Whitsundays," he said.
"We want to get the town talking about it and we want the whole community to embrace and get involved in Relay for Life."
Mr Hardie said there were many ways that businesses could turn purple for the week, such as encouraging staff to wear purple clothing, decorating office cubicles with purple balloons and streamers or ordering purple flower arrangements for tables and reception areas.
He said businesses in the hospitality industry could paint the restaurant purple by buying purple uniforms for the crew, creating a purple drink or dish for the night, changing the tablecloths to purple, or using purple candles to put patrons in the mood.
On Saturday, March 8, the Airlie Beach nightclub strip will join in the fun, with the Down Under and Phoenix bars, Magnums Hotel and Mama Africa and Boom nightclubs, all committed to looking the part.
Mama Africa manager Chantal Apruzzese said this was a cause the club was more than happy to support.
"I just think the fact that every business is getting involved in the one night really promotes awareness for the whole event and we're happy to do that," she said.
Participating businesses will be judged on Friday, March 14, otherwise known as 'Purple Power Day'. The best dressed businesses will be profiled in the Whitsunday Times the following week.
To register a business for the event, email email@example.com or call committee co-chair Marteaka Sturma on 0439 185 630.