Campaign success

THE first Tourism Queensland campaign promoting the Great Barrier Reef to Americans has been a success, according to Queensland Tourism Minister Peter Lawler.

The campaign joined forces with a US online travel agency, orbitz.com.

The result was a 177 per cent lift in room night revenue for accommodation owners in May and June.

Mr Lawlor said the US$100,000 campaign aimed to steer Americans towards choosing a Great Barrier Reef holiday over the more traditional Caribbean, Hawaiian or Mexican island destinations.


Bullarama brings bull riding action to the Whitsundays

Bullarama brings bull riding action to the Whitsundays

Bullarama brings bull riding action the the Whitsundays.

Runners ready to race ahead of weekend's fest

Runners ready to race ahead of weekend's fest

Athletes putting their trainers to the tarmac ahead of annual fest

Extra services a welcome stimulus: Chamber

Extra services a welcome stimulus: Chamber

Chamber of Commerce welcomes new flights

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