THE Project star Carrie Bickmore has been lashed online for launching her beanie cancer appeal on the same day as a near identical fundraiser.

Bickmore and her co-hosts spent two segments of the popular Network Ten show on Monday night discussing the Carries Beanies 4 Brain Cancer appeal - including references to her late husband, who died of the disease, and an emotional story about a young girl who had been struck down with the devastating illness.

Bickmore and her co-hosts Waleed Aly and Gretel Killeen also wore the beanies throughout the show, with Bickmore plugging it even as the credits rolled.

But it's the decision to launch the appeal on the same day as the Big Freeze at the MCG, which saw sales of iconic blue beanies in support of research into motor neurone disease, that has upset many people.


The Big Freeze 3 is an annual fundraiser by Fight MND that 'freezes' Australian personalities - including former tennis world number one Lleyton Hewitt - by sliding them into a giant ice pool before the blockbuster Queen's Birthday AFL match between Melbourne and Collingwood at the MCG.

The timing of Bickmore's appeal didn't impress many viewers who posted scathing comments on social media. Most were in support of what she was trying to do, but asked why it couldn't have waited at least another day as the "Big Freeze at the G".


"We need to give more money to researchers in Australia so they can create treatments here in Australia so families aren't having to go to Mexico to try and save their child's life. If the government's not going to pour money into it, we will have to, I will have to, and people, when they diagnosed with cancer, they need hope," Bickmore said on tonight's show.

"You are not given hope with brain cancer and hope is what makes you beat cancer. It is what gives you the strength."


More than $2 million was raised for motor neurone disease research at the Big Freeze. Retired Test opener Adam Gilchrist, champion marathon runner Steve Moneghetti basketball champion Andrew Gaze and former Australian netball captain Sharelle McMahon were also submerged in the icy water.

Bickmore's appeal began today with her website already told of selling out of some styles of beanies - and inviting people to put their names down for next year - while spruiking a draw for a luxury car.

"The day has finally come! You can now officially order your beanies. Order yours today and you'll go into the draw to win a Mercedes-Benz A180, kindly donated by our friends at Mercedes-Benz Toorak" a message on the website signed by Bickmore reads.

It continued: "Alternatively, you can pre-register your interest in next year's beanies to get in first in 2018! I'm sure it will be worth the wait. We thank you so much for all of your support, I'm truly humbled by Australia's overwhelming response. The foundation is run by volunteers who do all they can to support brain cancer and we thank you for joining them in being so generous."


Most of the tweets acknowledged Bickmore's great work in cancer fundraising, they just questioned the timing of the appeal launch.

In response to one viewer's tweet, The Project tweeted back a link to a story the show did last week on the Big Freeze.


But fans of Bickmore's have responded in support of the Gold Logie winner.

Kelly Demicoli posted on's Facebook page: " 'FFS leave her alone. She was talking about it last week, but her beanies have only just arrived in stock and today is the first day back on the project since they came in'.

Carolynn Eccles posted: "It's not a competition, it's raising money for medical research!" while Jonathan Hair wrote: 'WHO CARES!! It was bound to happen when similar cancer appeals are on the same day. Get off ya high horses and donate to both ... GEEZ!!!'

Network Ten have been approached for comment.

News Corp Australia

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