Coles will have the Aussie favourite breakfast meals ready this week for $4.50.
Coles will have the Aussie favourite breakfast meals ready this week for $4.50.

Coles’ tactic to lure busy people

COLES is ramping up its convenience strategy by adding 75 new products to its range of ready-to-eat meals intended to be bought and consumed on the run.

The plan will include the refurbishment of 100 supermarkets in the next six months to allow it to stock classic cafe-style meals such as the Australian favourite avocado on toast.

"Our customers are increasingly seeking to reclaim their time, but with minimum compromise on freshness, quality, and flavour," a Coles spokesperson told news.com.au.

"Coles research has found 33 per cent of customers don't know at 5pm what they'll be having for dinner that night, and around 50 per cent say they don't have time to cook from scratch.

"So we are developing more fresh, innovative products including food-to-go and meal solutions."

’Food for now’ available at the Eastgardens Coles in Sydney.
’Food for now’ available at the Eastgardens Coles in Sydney.

 

RELATED: Woolworths brings back security measure

RELATED: 'Final nail in the coffin' for small businesses

Coles will roll out a range of new convenience products this week including nine fresh prepared breakfast items for $4.50 each.

"We are also increasing the space allocated to fresh convenience in stores where customer demand is high, with an expanded range to be available by the end of the calendar year," the spokesperson said.

Those breakfast items include:

• Smashed avocado, tomato, fetta and toast

• Smashed avocado and egg

• Homestyle beans, bacon and egg

• Coconut chia with mango and passion fruit

• Granola and yoghurt

• Acai, banana and oat

• Apple bircher with cranberry and coconut

• Mexican style bean salsa with egg

• Hot smoked salmon, brown rice, egg and spinach

 

Coles version of smashed avocado, tomato, fetta and toast will cost $4.50.
Coles version of smashed avocado, tomato, fetta and toast will cost $4.50.

 

Lots of ready-to-eat goods.
Lots of ready-to-eat goods.

 

Coles will add 75 new products to boost the convenient options.
Coles will add 75 new products to boost the convenient options.

 

Both major supermarket chains Coles and Woolworths have opened dozens of smaller convenience store-style shops throughout metro regions to occupy high-density areas in Australia's largest cities.

Earlier this year, Queensland University of Technology retail expert Gary Mortimer told news.com.au the supermarkets are good at modifying store formats to cater to the habits of targeted customers.

He said the smaller stores, particularly the Woolworths Metro, have a specific range of products aimed at the demographic of the area they're located in and we should expect more of the store formats as the proportion of Australians living in medium to high-density housing grows.

"We have thousands and thousands of consumers living in the range of the CBD and that land is very expensive to get a full supermarket into," he said.

"Smaller format metro-style stores work really well and people who tend to live in those high-density urbanised areas tend to shop more frequently but buy fewer products."

Woolworths said at the time when it opened a store in Sydney's inner-north that its research revealed residents in the area were keen on the prospect of salads and other ready-made meals to go.

"We know customers are increasingly looking for quality fresh food options at affordable prices in convenient locations and Woolworths Metro Kirribilli is designed to meet these needs," Woolworths Metro general manager Justin Nolan said.

"Catering for busy city workers, Milson Point train commuters, tourists visiting the area and local residents looking for quick and easy 'grab and go' shopping options, the new Woolworths Metro offers a curated and contemporary range."

Continue the conversation on Twitter @James_P_Hall or james.hall1@news.com.au


Workshop to help improve commercial fisher safety culture

premium_icon Workshop to help improve commercial fisher safety culture

'There have been a number of serious incidents in recent years'

New heat rule could ruin industry

premium_icon New heat rule could ruin industry

Wokers may have to down tools when the mercury hits 28C

REVVED UP: Sidecar Championships to christen Bowen Speedway

premium_icon REVVED UP: Sidecar Championships to christen Bowen Speedway

Death-defying sport will christen a newly refurbished Bowen Speedway