PEOPLE who supply alcohol to minors are the target of a new campaign launched in the Whitsundays on Tuesday.
The Whitsunday Building Safer Communities Action Team launched the campaign to help create a safer drinking culture in the area.
The program hoped to reduce underage drinking and to make people aware of the penalties for supplying minors with alcohol and not supervising the consumption.
The campaign called, ‘who are you buying for?' reminds people not to be pressured into supplying alcohol to people under 18 years of age.
Mackay police community crime prevention officer Ron Waters-Marsh said the campaign was created by frustrated community members who were tired of seeing underage drinking in the community.
Mr Waters-Marsh said fines could be anywhere up to $6000 if people were caught supplying alcohol to minors in an unsupervised environment.
He said 40 per cent of under age drinkers who had been caught, said the alcohol came from parents.
“(The campaign) has been put into place to bring some responsibility back to parents,” he said.
“If you are not going to be there, don't give it to them.
“Supply of alcohol is still an offence and it is illegal to consume alcohol in a public place.”
The facts have been presented to hundred of students within the region to raise awareness, especially with Schoolies Week starting in November.
Posters and fact sheets will be on display at bottle shops and police officers will be on the lookout for underage drinkers during Schoolies and other events.
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