Cruise ship forum to boost Airlie
MORE than 50 Whitsunday businesses attended Tourism Queensland's (TQ) cruise ship forum that was held yesterday morning at Peppers Coral Coast Resort.
TQ's Whitsunday regional director Racheal Klitscher and her team delivered a day-long session which sought to highlight the benefits of the cruise ship industry and give businesses and tourism operators a better understanding of this lucrative market.
"Yesterday was an information sharing event where we explained how to make the most of the cruise ship industry and what passengers are looking for in terms of experiences and tourism packages," she said.
"We have recently received some results from our port experience audits and the Whitsundays has achieved some great results in several areas. Our tours and experiences are rated highly and there were only a few areas we need to work on."
While the majority of attendees were tourism operators, there was also representatives from restaurants and other retailers from throughout the region.
Mrs Klitscher hoped businesses walked away from the forum having gained valuable insight and some helpful tips that will assist them in getting the maximum economic benefit from cruise ship passengers.