TOURISM Whitsundays is concerned about national media reports regarding the wet weather earlier this week.
TW Chief Executive Officer Peter O'Reilly said the national media had again wreaked havoc with the local tourism industry.
He said national television news programs had continued to report Airlie Beach was ‘isolated' and was still being drenched as late as Tuesday morning.
“It is impossible to control the media and unfortunately they have yet again chosen to sensationalise a weather event in the Whitsundays,” he said.
“I have no doubt this will impact on our local tourism industry, especially for the school holidays this week, and throughout the upcoming weeks as southerners cancel their trips based on the negative weather reports,” he said.
“It is very disappointing in the day and age of internet web cams, real time weather radars and the like, that broadcasters cannot get it right,”
“However Tourism Whitsundays has worked hard over the past two days to minimise any further reports going to air, and ensuring we let short and medium term travellers know that Airlie Beach has quickly dried out and returned to normal,” he said.
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