Designer sleepwear range with a difference
GROWING up in her mother's ballet studio, creativity, femininity and grace were ingrained in Ingrid Bonnor from a young age.
Those traits later found their professional purpose when the Gold Coast designer began Homebodii in 2013, a sleepwear company with a sleek, stylish difference.
"I knew even at that early age that my path would lead to a creative industry of some kind,” Ingrid says.
"The idea for Homebodii came to me when I was pregnant with my second child and was looking for a comfortable and feminine robe to wear while in hospital.
"The inspiration for the brand was to create garments that all women could feel comfortable and beautiful in.”
Ingrid is a former model, but through Homebodii hopes to focus on helping women feel beautiful inside as much as out.
"At Homebodii we believe that every woman has the right to feel beautiful, especially in your own home - the place where we are often the most relaxed and comfortable,” she says.
"Sleepwear is such a personal item. Considering we spend almost half our life in bed it's a very intimate purchase.
"With Homebodii we are not influenced by trends and try to stay true to our feminine aesthetic. We create our prints from scratch, and don't try to conform to what a fashion label is supposed to be.
"There is lots of lace, luxurious satin, and wonderfully soft knits.”
Like any parent, Ingrid would struggle to pick a favourite piece as the new designs are evidence of innovation, but the original pieces carry sentimentality.
"Often when a new custom print or design is created it becomes the favourite. However, it is very hard to choose a favourite as our original designs have evolved over the years.
"They have a special place in our hearts as they were the original pieces that formed the foundation of the brand.”
With her designs recently picked up by David Jones after years of US retail success, plus countless magazine inclusions and a New York Fashion Week catwalk show, Ingrid has found that the secret to her success is maintaining a strong fashion focus.
"In today's competitive fashion market we are seeing more and more brands struggle,” she says.
"We try to beat our own drum and are anti-fast disposable fashion. Our brand ethos is to always be boutique, authentic and customer-focused.
"In a world where more and more things are becoming automated and the human factor is removed we strive to foster an intimate connection with our customers.”