Dettol tops leader board as most trusted brand

CADBURY has lost its long-held mantle as Australia's most trusted chocolate, with Lindt topping the confectionery category in the annual poll of Australia's Most Trusted Brands.

And of all the names, products and services that fight for our attention, Dettol is the one we believe in above all others.

Hills Hoist, meantime, has maintained its title as Australia's most 'iconic brand' (edging out Arnott's and SPC), while Guide Dogs is the nation's most trusted charity (coming in ahead of the RSPCA and Red Cross).

As part of its annual Trust series, the latest Australian Reader's Digest reveals the brands and companies that have won the crucial battle - sometimes across generations - to build a name and a product we believe in. 

Australia's Top Ten Trusted Brands

  • Dettol
  • Dulux
  • Colgate
  • Band-Aid
  • Dyson
  • Parker Pens
  • Panadol
  • Sony
  • Twinings
  • Lipton

Airlie Beach cafe owner revealed as alleged cocaine pusher

Premium Content Airlie Beach cafe owner revealed as alleged cocaine pusher

The 27 year old was allegedly found with 6.3 grams of cocaine and later $10,000 in...

Few days in jail deemed enough for man with child sex images

Premium Content Few days in jail deemed enough for man with child sex images

The Whitsunday man who has volunteered at various organisations was caught with 200...

Flashback: Bounty hunting fox and dingo scalps for cash

Premium Content Flashback: Bounty hunting fox and dingo scalps for cash

The pests fumigated in Mackay in recent weeks were once considered a hotel menu...