Father's Day: "I was up all night feeding...pizza, cake"

STRETCH marks, swollen ankles, and the loss of that "pre-baby body".

It can be tough being a dad sometimes.

A new Bonds underwear advertisement targeting men, and those who love them, features gentle piano music, and a group of seemingly average guys talking about life after kids.

"When we brought Tommy home, I was up every couple of hours feeding... pizza, cured meats, cake," says one.

"I see dad's bodies in magazines... but who really looks like that?" says another.

The video that's both funny and touching, tells the viewer to "help dad feel more comfortable" with Bonds underwear.

But the real moment of suspense?

"Would I give back my kids for my pre-baby body?"