JUST as a new tourism campaign naming the Whitsundays as the perfect winter escape hits the screens, a multi-million dollar partnership is being forged on Hamilton Island.

Corroboree Greater China is under way and has been marked with the signing of a $2 million marketing deal between Tourism Australia and Cathay Pacific.

More than 400 delegates, including 200 travel agents from North Asia, attended the event, being held from May 12-15 on Hamilton Island.

Whitsundays Marketing and Development Limited executive director Jeff Aquilina said the event provided an immediate boost for local tourism businesses.

"The Whitsundays will welcome more than 400 delegates for Corroboree, including leading travel agents from Greater China and tourism operators from across the nation," said Mr Aquilina.

"Delegates will be spoilt for choice when exploring the Whitsundays, with a host of exceptional tourism experiences including 74 island wonders, the Great Barrier Reef and stunning rainforests."

Also highlighting the Whitsundays as a premier travel destination is an $800,000 campaign named Every Shade of Perfect, which began on May 11 and will run to June 7.

Member for Mackay Julieanne Gilbert said this was good news for tourism in the region.

"I'm proud to be part of a government that is committed to growing tourism in the Mackay and Whitsunday region," she said.

An initiative of Tourism and Events Queensland, the campaign works with Whitsundays Marketing and Development Ltd, Wotif.com and local industry to promote the Whitsundays as one of the world's leading tropical island and marine leisure holiday destinations.

"Local tourism operators have been doing it tough, so I welcome this campaign to attract more interstate visitors to our beautiful part of the country," Ms Gilbert said.

The campaign will feature on television in the key visitor markets of Sydney and Melbourne, online and in cinemas throughout Brisbane.

Mr Aquilina said the campaign would highlight the great holidays on offer in the region during the winter.

"The strong TV and cinema components of the campaign really showcase the natural beauty of our region, and that imagery should certainly motivate Australians to consider a winter holiday in the Whitsundays," he said.

For more information about what's on offer through the region, visit www.Queensland.com/Whitsundays.