GWYNETH Paltrow says the recent robbery at her Goop pop-up store is "good publicity".
The 43-year-old actress lost more than $173,000 worth of stock after a cabinet, stashed with lavish watches and sparkly necklaces, in her temporary shop in New York was broken into but her mother Blythe Danner, 72, said Gwyneth was trying to look on the bright said.
Blythe told the New York Post's Page Six: "I called her immediately. And she said, 'Oh, Mom, it's OK. It's good publicity.'
"She always has a good spin on things, and I admire her tenacity and her upbeat message."
When asked if there are leads in the case, Blythe replied: "I don't know anything about it. I'll find out."
Police believe the criminals used an object to tease open the cabinet and then managed to make off with a pile of expensive jewels - including a vintage Bulgari bracelet valued at $106,000.
Gwyneth launched her store, Goop Mrkt, at the end of last month inside Manhattan's Time Warner Center.
The pop-up store, which has also been held in Dallas, Chicago and Los Angeles, features clothing, household items and makeup, with prices starting from $100.
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