Hayman Island features in new multi-million dollar ad campaign
HAYMAN Island has been chosen to feature in Tourism Australia's new "There's nothing like Australia" global campaign which was launched on Monday.
The high-end campaign showcases an exclusive selection of unique and distinctive Australian destinations including Hayman, which is traditionally known as one of the world's top island playgrounds for a long line of guests, including business and political leaders, dignitaries and celebrities. Following a major restoration of the island in 2011, Hayman remains Australia's most awarded luxury nature resort.
Together with industry partners including Hayman, Tourism Australia will be spending about $250 million over the next three years rolling out the campaign to its key international markets and within Australia, starting this month.
Hayman's executive general manager (sales and marketing) Anna Guillan said Hayman was proud to be one of the featured destinations in the new campaign.
"Hayman represents the best that Australia offers - a unique Great Barrier Reef location, a pristine natural environment, world-class experiences, culinary excellence and warm hosted service standards" Ms Guillan said.
"We are so delighted with the opportunity to work alongside Tourism Australia in promoting this wonderful country and all the amazing adventures that it offers."
Tourism Whitsundays Chief Executive Officer Peter O'Reilly said he was also excited about the new campaign.
"We hope this campaign will stimulate international travellers to move Australia from their 'wish list' to their 'must do for my next holiday' list," Mr O'Reilly said.
"We will be backing up the campaign by attracting holiday makers to not only choose Australia, but choose the Whitsundays as part of their next holiday with our social media networks, online advertising campaigns and in China, promotion of our Chinese language website," he said.