Huawei declares death of the smartphone
FORGET having a smartphone.
What you need is an intelligent machine.
And that's what Huawei says it will deliver when its Mate 10 series go on sale in Australia from November.
During IFA Berlin, the Chinese tech giant introduced its first AI mobile chipset, the Kirin 970.
Overnight in Munich, Huawei announced the HUAWEI Mate 10 Series, which will open the door to new Artificial Intelligence mobile applications.
"The HUAWEI Mate 10, HUAWEI Mate 10 Pro, and PORSCHE DESIGN HUAWEI Mate 10 are breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0,'' the company declared in a release.
"The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating New Leica Dual Camera technology,'' the Chinese phone maker says.
"As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life.
"AI can enhance user experience, provide valuable services and improve product performance," said Richard Yu, CEO, Huawei Consumer Business Group.
"The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones."
Key features include:
• Kirin 970, the world's first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU)
• A 3D Glass Body featuring a barely-there-bezel, HUAWEI FullView Display and HDR10 supported technology for intensely vivid and brighter colours
• cTÜV Fast-Charge Safety Certified HUAWEI SuperCharge and 4000 mAh battery with AI-powered Battery Management
• New Leica Dual Camera with SUMMILUX-H lenses, with both featuring an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect
• An all-new, simplified EMUI 8.0 based on Android™ 8.0
Huawei says the Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali G72 12-core GPU and the first NPU designed specifically for a mobile device.
The Kirin 970 also has a new dual ISP for AI-powered intelligent photography.
The specialised NPU, combined with Huawei's innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores, the company says.
The HUAWEI Mate 10 features a 5.9-inch screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid colors.
The 6-inch HUAWEI Mate 10 Pro features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.
The HUAWEI Mate 10 Pro is also IP67 Water and Dust Resistant.
New Leica Dual Camera
Huawei has again partnered with Leica to co-engineer the dual lens camera for the HUAWEI Mate 10 and HUAWEI Mate 10 Pro.
They combine 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilisation (OIS), dual lenses with the world's largest aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital Zoom.
The new AI-powered Real-Time Scene and Object Recognition automatically chooses camera settings based on the object and scene and supports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer and sharper pictures.
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro pack a 4000 mAh high-density battery featuring a smart battery management system that understands user behaviour and intelligently allocates resources to maximise battery life.
It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 percent to 20 percent in 10 minutes, and 1 percent to 58 percent in 30 minutes.
Australian Pricing and Availability
Device Memory SRP Date Retailers Colours
HUAWEI Mate 10 64GB + 4GB $899 Nov 15 Vodafone & Open Channel Black
HUAWEI Mate 10 Pro 128GB+6GB $1099 Dec 4 Optus Blue