A GROUP of elected officials and non-government leaders have joined forces in response to community concerns about business sustainability and the ongoing tourism appeal of Airlie Beach.
The Airlie Beach Leadership Group – comprising John Finlay, Mike Brunker, Marc Turner, Rachael Klitscher, Andrei Koeppen, Peter O'Reilly, Lyn Gregson, Chris Jacobs and Gary Martin – will work together to ensure there is a united effort directed towards implementing solutions to these concerns.
The group includes representatives from state and local government, Tourism Queensland, Tourism Whitsundays, Enterprise Whitsundays, and local business owners and operators.
The aim of the group is to share their collective strategies to identify priority projects for Airlie Beach.
It will also work towards fast-tracking planning and funding to achieve these goals.
Member for Whitsunday Jan Jarratt said that the group hoped that by working closely together and speaking with a united voice they would be better placed to secure funding support for the much-needed Airlie Beach revitalisation project.
“The community needs a morale boost as much as anything at the moment,” Ms Jarratt said.
“We want everyone to know that as leaders in the community we are absolutely dedicated to using our combined resources and lobbying power to get results.
“Our first priority is improving the look and feel of the town and supporting businesses during tough times.”
Tourism Whitsundays chief executive officer Peter O'Reilly said it was great to have the support of the Airlie Beach Leadership Group in the organisation's efforts to increase visitor numbers to the region.
“We have significantly increased marketing plans both domestically and internationally for the next twelve months,” Mr O'Reilly said.
“The Tourism Whitsundays team looks forward to working with key organisations in the region to see these plans come to fruition.”
Update your news preferences and get the latest news delivered to your inbox.