Main street makeover for events
THE main street road works in Airlie Beach are about to have a makeover in time for August's public events.
Telltale Communications director Corrie Gardner has been working with the Whitsunday Sailing Club (WSC) to promote the upcoming festivities and said she was concerned about the impression the road works would leave on visitors to the town.
Ms Gardner wrote a letter to council requesting that the street be "dressed" for the duration of Telcoinabox Airlie Beach Race Week, the Whitsunday Reef Festival and Great Whitsunday Fun Race.
"The Whitsunday Sailing Club is spending an enormous amount of time and money on promoting these events and have over 30 local sponsors involved… We are about to have thousands of visitors to the area for the biggest event of the year," her letter said.
"I appreciate that Council has put up the light pole banners and they look great but the bare fencing is an eyesore that could easily be improved."
Ms Gardner said the Olympic city of London was a prime example of what can be achieved.
"They've dressed up their city for their event [now] we need to dress up our town for our event."
Mayor Jennifer Whitney and Probuild Civil project manager Alistair Neale have wholeheartedly embraced the idea. Mr Neale said Probuild would cover the construction fencing with banners depicting scenes of the Whitsundays "and a lot of our workers will wear Hawaiian shirts under their high-vis vests."
"This is a good chance for Probuild to get involved in the community, to support the events and to help minimise the impacts of the road works whilst the events are on," he said.
WSC manager Angela Rae said a club representative would visit main street businesses next week with a decorator's "incentive pack" inviting them to "brighten up their shops, put a smile on their faces and enjoy the events".