GIANT cranes, heavy machinery and workmen in high-visibility shirts have not stopped Airlie Beach from rolling out the welcome mat.

This week, volunteer ambassadors welcomed 1600 passengers from the cruise ship Pacific Dawn to town and Senator Jan McLucas dropped by to see how $5 million of federal money was being spent. 

Senator McLucas, who is the Parliamentary Secretary to the Prime Minister, took a walk through town with Whitsunday councillors and Mayor Jennifer Whitney and said the main street of Airlie Beach had been brought to her attention several times over the years.   

"The government committed $5million at the last election and it's great to see it be put to such good use," Senator McLucas said.  

"Our investment is helping to make this busy street in Airlie Beach safer and more inviting for pedestrians and drivers," she said.  

"The fact that all levels of government have contributed to the revitalisation is a testament to how important this project is. All recognise the long term benefits and outcomes for the local community."   

Meanwhile, traders have been doing their best to present a positive and united message that will help locals and visitors to the Whitsundays see beyond the construction zone to the finished product and economic benefits the upgrade will hopefully bring.   

Local ukulele player Jeni Borellini has written a special Whitsunday song, which she is now performing at the markets and hopes to sing as a welcome to cruise ship passengers, both at the marina and on the buses that transport them in and out of town.   

Ms Borellini said it was a privilege to be involved in boosting morale.   

"When it's finished it's going to put us on the map and be absolutely wonderful and, in the meantime, if we can put a smile on the business owners' faces they'll smile at the tourists and make everybody happy," she said.  

Volunteer ambassador co-ordinator Judi Dunn said in general  visitors "don't even see the mess".  

"They're used to roadworks - everybody has to live with roadworks somewhere around their community and the volunteers just tell them they'll have to come back and see us when we're at our best," she said.