Marketing our destination

THE Whitsunday region has been blessed with unprecedented levels of global publicity recently, through the interest generated by the 'Best Job in the World'.

To give some idea of how much attention the campaign is getting from key tourism markets, recent figures show that the website created for the job has had 1.7 million visitors from the USA, 530,000 from Canada and 386,000 from the UK.

It's the kind of boost that has the potential to see Whitsunday tourism operators benefit from the ripple effects but getting a co-ordinated strategy in place to capitalise on it is a difficult task.

Last Thursday, the Executive Director of Marketing for Tourism Queensland, Steve McRoberts, was in Airlie to help this process along by running a Destination Marketing Workshop.

The workshop, hosted by new restaurant, Waterline on Shingley, was attended by about 25 local operators who were keen to get involved in the strategic planning.

CEO of Tourism Whitsundays Peter O'Reilly attended the workshop and said it was important for operators to have a strategy in place to increase their business.

“The key of today was to show local operators how they can leverage the success of this campaign, how they can be involved and how they can drive customers toward them,” Mr O'Reilly said.


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