KELLY Sanson from Airlie Beach was crowned Miss Whitsundays 2010 in front of a packed house at Magnums Hotel on Saturday night.
The 23-year-old took out the crown ahead of Airlie Beach local Tanika McDonald who was crowned Miss Crave 2010 in Mackay just two weeks ago.
Hayman Island resident Kaylie Uva finished third.
The newly crowned Miss Whitsunday said she was overwhelmed following the announcement.
“I feel very shocked and surprised,” Ms Sanson said.
“All of the other contestants were stunning.”
The UK born Ms Sanson came to the region three years ago and has since called the Whitsundays home.
“I've travelled all over the world and I've seen a lot of places but I feel at home here,” Ms Sanson said.
“I feel privileged to live here. This is where I want to live and I'm going to live here for the rest of my life.”
Working on Daydream Island, Ms Sanson said she was also ready to take on the role and promote the region to visitors and holiday-makers.
“I'm just really happy and I'm going to be the best ambassador for this town,” she said.
“Working on Daydream I'm going to promote the Whitsundays to all the travellers.”
Ms Sanson is the girlfriend of the Miss Whitsundays host Isaac Andreou which caused concern among some patrons about a conflict of interest.
There were six judges over the three nights who were independent and judged in a voluntary capacity. Debbie Savy from Tropix Photography was a judge of the competition and said it was great to see such a high standard of competition with Ms Sanson the deserved winner.
“It was such a tough competition,” she said. “It came down to the confidence of the competitors, their choice of clothing and how they carried themselves.”
She also said it was great to see 18 local girls take part in the competition.
Update your news preferences and get the latest news delivered to your inbox.