Model makes it big in Hong Kong

THE face of former Whitsundays resident Gemma Scott has been plastered on billboards and on TV screens throughout Hong Kong as part of Cannon's new advertising campaign.

The young model is currently on contract with Genesis modelling and this latest advertising campaign has helped her career to skyrocket, making her particularly famous in Asia.

The 20-year-old model spoke to the Whitsunday Times from Hong Kong about her success.

“There is a massive population, but everyone gets to know each other very quickly and when your face is put on a million billboards and magazines in every MTR [train] station and bus stop, or outside one of the biggest department stores and at the airport, you are bound to get some attention fast.

“I do get treated a bit more ‘important', but I wouldn't say celebrity yet.”

Ms Scott said living in Hong Kong had also helped her get work opening model shows for top local and international designers.

She said the Asian modelling experience had also helped her to refine her industry skills.

“Most often it feels as they are drilling it into you, which can be good, it will stick and enhance the quality of your work,” she said.

“Having an achievement like the Canon Print/TVC is one of the best things you can hope for.

“It is the best publicity for my image and I am very grateful.”

Ms Scott has an action-packed agenda and said she had gigs almost every day last week including a catalogue for a Hong Kong Jeans company and a print ad for another Chinese company filling the pages of her diary.

“Work has picked up for the season, but the clients are also booking me more often as they have this image of me following them around Hong Kong,” she said.

As for the future of Scott's pretty face, she doesn't have any set plans in the pipeline but it seems as though the world of modelling may well be her oyster.

“Tokyo is on my mind,” she said.

“But I guess I'm just trying to get through this year and the next few months will be hectic with work and personal travel plans.”

You can check out Gemma Scott's Cannon ad campaign on youtube.

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