News

Modern Family filming tipped to spark tourism boom

Modern Family, the popular TV show about an ever-so-slightly dysfunctional family.
Modern Family, the popular TV show about an ever-so-slightly dysfunctional family. Contributed

THEY'RE the dysfunctional family you can't get enough of, and now they're here.

The cast and crew of hit US comedy series Modern Family have hit the Whitsundays where scenes of an Australian vacation episode will be filmed.

Whitsundays Marketing and Development chief executive officer Danial Rochford described the arrival as "a major coup" not only for the Whitsundays but for Queensland and Australia.

"Having Modern Family showcase Australia and the Whitsundays to their audience is going to be a massive PR and marketing boom for the region, state and country," Mr Rochford said.

"I noticed yesterday (Monday) one of the stars tweeted and had 54,000 responses - that shows you the significance of this and how far it can go."

He described it as a "great opportunity" for the Great Barrier Reef.

Mr Rochford said he thought the filming would focus on Hayman Island and the Great Barrier Reef , not Airlie Beach.

"It's been a co-ordinated effort between many agencies between here and there," he said.

"We can only congratulate all those involved for making it happen."

He compared the visit to that of Oprah Winfrey in 2010.

"We have seen the benefits of visits like these," he said.

"We are excited for them to see the region and also excited for the positive exposure."

Topics:  editors picks entertainment mackay modern family tourism tv series whitsundays


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Cyclone Debbie image gallery

Cyclone Debbie hits the Whitsundays, 1pm Tuesday March 28.

Cyclone Debbie wreaks havoc in the Whitsundays.

Yachtie takes refuge in mangroved creek

A yacht moored in Pioneer Bay bares the full brunt of Cyclone Debbie.

IAN Willett is no stranger to cyclones.

Local Partners

TC Debbie still packing a punch but downgraded to Cat 3

Tropical Cyclone Debbie was down graded to a Catogory 3 at about 3pm, but its not over yet.

CMC Rocks is just the ticket for Eric Paslay

HAPPY TO BE HERE: American country singer Eric Paslay will play CMC Rocks 2017.

Country music singer is touring overseas for the first time.

Daredevils of Nitro Circus to thrill Lismore

Oakes Oval in Lismore will host the sell-out, worldwide phenomenon that is Nitro Circus Live during its 15-city Australian tour in April.

The (in)famous 55-foot high Nitro Giganta ramp is the centrepiece

CHOOSING LIFE: Emu Park veteran leads way out of PTSD

WINNING THE FIGHT: Andrea Josephs with her daughter Kyla (10) at the Emu Park Anzac Memorial ahead of her official Matilda Poppy launch this weekend.

Andrea Josephs will officially launch Matilda Poppy in new hometown

Married at First Sight's controversial groom laying low

MARRIED At First Sight groom Anthony is laying low as he cops national backlash after being portrayed as a “controlling” husband.

Seven, Nine’s crazy cyclone battle

Ruth Western ain't got time for Cyclone Debbie.

Reporters are battling fierce winds, and locals who won’t play ball.

MAFS bride shops around new love story

Nadia Stamp has put a price tag on her new man.

Nadia is shopping her $4000 new man ... and it’s not Anthony.

Amy Shark takes out top prize at Queensland Music Awards

Amy Shark won three Queensland Music Awards last night.

VIOLENT Soho, Dami Im and The Amity Affliction also honoured.

Kyle Sandilands declares war after dodgy editing

Shock jock Kyle Sandilands has issued a grim on-air warning

HEARTBREAK: M'boro farmer misses out on love on reality show

Susan Rawlings and Sean Hollands in a scene from Married At First Sight. Supplied by Channel 9.

Hearts were broken during Sunday's Married at First Sight episode.

MKR recap: The one where they actually get around to cooking

It’s amazing. They’re actually doing some cooking on this episode.

IT’S been nine weeks and the MKR teams shock us by actually cooking.

Coffee king snaps up gym

Mooloolaba Healthworks site sells for $2.1million

Luxury hotel expands $400m water park development

Developer to push on with second stage of massive new water park

Oceanside commercial opportunity in Sunshine Coast hot spot

Adjoining Kings Beach redevelopment sites "one of a kind''

Dalwood waterfall up for sale

Two people have died at Dalwood Falls, Ballina.

How would you like to own your very own waterfall?

Ready to SELL your property?

Post Your Ad Here!