YOU'D be forgiven for thinking the Airlie Beach Festival of Music was already in full swing when you head into town this weekend.
For two days, the main street and esplanade will be pumping with the sounds of live acts due to appear on the festival line-up this November 5-8.
On Saturday, there's 12 Bands in 12 Hours - a musical marathon hosted by Capers on the Esplanade as a fundraiser for the festival's unique big top tent.
Following this is an Original Sundays afternoon of live music at Magnums Hotel, with a focus on bands playing their original sounds.
Saturday's event, from noon to midnight, was the brainchild of Mark Bell from the Airlie Beach Hotel, who decided to throw his support behind the festival and its organiser Gavin "Butto" Butlin.
"We know he's struggled (financially) with this event in the first two years and it's a huge benefit to the town," Mr Bell said.
"So we're hoping to generate some good dollars for him out of the bar as well as auctions and raffles."
Mr Bell said there were likely to be some pretty good prizes up for grabs including a weekend's accommodation at the Airlie Beach Hotel and a degustation dinner for 10 people at a person's house, valued at $1200-1500.
On the music front, the day's line-up will include Tropic Temple, The Drunken Raisins, Matt Angell, Kieran McCarthy, Jolly Jingo, Gypsy Soul, Aaron Saxon, Fox and Hound, The Brandy Project, Cactus, Peace and Plenty and Dylan James.
Mr Butlin said it was going to be "awesome".
"Just 12 hours of good music," he said.
Original Sundays organiser Andrew Pattinson said from 1-6pm on June 28, the Magnums line-up would give music lovers another chance to see Gypsy Soul, Peace and Plenty, Aaron Saxon, Tropic Temple and The Fox from Fox and Hound.
"I'm pretty stoked we are slowly changing the musical landscape with bands who are normally cover bands stepping outside their comfort zones and writing new, original music," he said.
"Original music has been very well received by the fans, which has given all the musos the confidence to perform more of their own stuff in public."
Both events are free to attend and incorporate a three-day festival pass to be won.
What: 12 Bands in 12 Hours and Original Sundays
Where: Capers on the Esplanade and Magnums Hotel
When: Saturday and Sunday, June 27-28
Times: Midday to midnight and 1-6pm