Name change but no new CEO yet

THE merger between Tourism Whitsundays and Enterprise Whitsundays is now official with ASIC registering 'Whitsundays Marketing and Development Limited' as a new company last week.

A new Chief Executive Officer for the organisation has not been announced as yet.

Acting Chief Executive Officer Danielle Seymour confirmed yesterday that interviews were still taking place. Ms Seymour said the registration of the new company was the final step in a 12 month process and that 'Whitsundays Marketing and Development Ltd' would be "your one stop shop for the development of the region's economy".

"Our economy is diverse, and full of opportunity, from tourism which is the lifeblood of Airlie Beach and the islands, agriculture and horticulture through Proserpine and Bowen, and west to the mines in Collinsville and beyond," she said.

"There will be a gradual changeover from our previous Tourism Whitsundays and Enterprise Whitsundays corporate branding, so please bear with us as we transform to Whitsundays Marketing and Development Ltd,"

"With two such well known companies it will be an adjustment for all of us to move to the new name, but the community shouldn't be concerned about losing our marketing identity - '74 Island Wonders' will still be our tourism marketing brand, and 'Made in the Whitsundays' and other regional brands will stay - it is just our corporate identity that is changing."


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