New representative based in Europe

TOURISM Whitsundays has appointed a market development manager based in Europe.

Viola Ehrig is based in Munich and was in the Whitsundays this week learning about the region.

Ms Ehrig has spent a year travelling around Australia.

She had completed her studies in international tourism before moving to Australia a second time to study tourism management.

She also has a background in travel agencies.

Tourism Whitsundays chief executive Peter O'Reilly said Europe was a major source of international visitors to the Whitsundays and Ms Ehrig's role would be to promote the Whitsundays to European based travel trade and media.

“This is a major step for Tourism Whitsundays' international marketing, and we are very excited to have appointed Viola,” he said.

Mr O'Reilly said Ms Ehrig's role would be to promote the Whitsundays throughout Europe.

“We are co-funding this position with four Whitsundays businesses who are also active in the international market, and she will split her time between promoting those individual businesses and the region overall.

“Having a permanent presence in Europe will be a huge benefit to the Whitsundays and we are also looking forward to having further insight into these markets so we can better plan our marketing activities.”

Ms Ehrig said she was excited to be promoting such a beautiful destination.

“When it is constantly cold, windy and snowing in Europe, it is great to show people images of beautiful beaches and blue sparkling water and encourage them to go on a holiday to the Whitsundays,” she said.

The Whitsundays had 95,000 visitors from European countries to the year ended June 2010.

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