Hotel occupancy record broken at Hamilton Island

HAMILTON Island has achieved the highest hotel occupancy levels on record of 93.2%, representing an 8% increase on the previous year's record-breaking figure.

Hamilton Island's chief executive officer Glenn Bourke said it was pleasing to see the incredibly strong occupancy results year after year.

"Hamilton Island's results have been underpinned by three things: the multi-million dollar reinvestment strategy to keep the Island's offering updated and fresh; the lower Australian dollar; and healthy competition among Australian's airlines, bringing more guests to the island," he said.

"The legacy Bob Oatley has left the business, following his passing at the beginning of 2016, is immense, and we continue to deliver on his vision for Hamilton Island.

"Our primary focus is to continue to create a better ambience each time our guests visit, and we have some guests who have visited more than a dozen times.  As a result, in excess of $25 million is invested each year to ensure our premium holiday offering remains fresh and appealing with new and improved accommodation and activities.

"Importantly, we are now seeing the strongest repeat business ever registered, with 30% of total bookings accounting for repeat business, which is testament to the service and unique offering the Island delivers to guests.  Linked to this, we are seeing our guests taking greater numbers of short escapes to the Island to rejuvenate," 

The lower Australian dollar and improved island access also supported the strong increase in booking numbers over the past 12 months from both domestic guests, up by 7.5%, and international guests, up by 13%.  

Domestic booking growth was led by Victoria (up 13%), NSW (up 7%).  

Inbound bookings saw impressive growth of 23% from the UK, 20% from Japan and 18% from China


Hamilton Island Airport

During the FY2016, airport movements increased by 20,000 passengers, exceeding 500,000 for the first time.

Movements for H1 2016 were 3% below the same corresponding period last year mainly due to reduced capacity on the Melbourne route; however movements in H2 2016 were boosted by 13% due to increased airline capacity and strong demand.

Load factors for the major capital cities remained strong despite the significant increase in capacity in the second half, with Sydney at 81%, Brisbane 79% and Melbourne 75%.

Qantas Executive Manager Global Sales Steve Limbrick said Hamilton Island was a popular destination for leisure travelers on the airline's domestic network. 

"We're pleased to offer a premium service that connects our customers to one of their favorite holiday destinations.

"Demand for our direct services from Sydney, Melbourne, Brisbane and Cairns is strong year round with major peaks occurring over school holiday periods.

"The route has also seen International visitor growth match our capacity increases over the past 12 months, with many tourists choosing to fly to Hamilton Island to start their exploration of the Great Barrier Reef and Whitsundays region."

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