Official launch of Toowoomba visitor's guide
FOR the first time in a decade the Toowoomba region has a new visitor's guide.
Produced and developed by The Chronicle and sponsored by Tourism Darling Downs, it was a mammoth effort to see the project come to fruition from a lofty idea to 30,000 printed copies.
"This would not have been possible without The Chronicle," Tourism Darling Downs CEO Ruth Wetmore said. "It has been a great collaboration.
"The Chinese people I have been speaking to have already found an expression for this region - hidden gem."
But Toowoomba will be hidden no more from the eyes of visitors, both domestic and overseas.
Thousands of copies will be available from visitor information centres across the Toowoomba region.
"It is the first one in 10 years so that is what makes it so unique," Ms Wetmore said.
"It will give visitors and inside track."
General manager of The Chronicle Rohan Gosstray said the finished product had exceeded expectations.
"I think Tourism Darling Downs has been innovative about developing tourism in the region," he said.
"It has been a great collaboration."