WASTE hours of your precious time watching these ads featured in the awesome Wieden + Kennedy Old Spice revival.

What’s more, from today, if you tweet a question to @Oldspice, you’ll get a personalised response from sexy beast and former NFL athlete, Isaiah Mustafa. It’s social media advertising at its best.

For more in the ever-changing world of contemporary pop culture, head to Lost at E Minor.


All things sport in Whitsundays

All things sport in Whitsundays

What's on this weekend in local sport

Fundraiser for baby Mia at the Jubs

Fundraiser for baby Mia at the Jubs

Raffle and presentation at Jubilee

Dawson hopeful says voters are 'tired of 'silly stunts'

Dawson hopeful says voters are 'tired of 'silly stunts'

Dawson hopeful: 'voters tired of song and dance routine'.

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