OFFICER in Charge of the Proserpine Police Station, Sergeant Mark Flynn has identified the intersection of Shute Harbour Road and the Bruce Highway as a local traffic hotspot.

Sgt Flynn advises that the reason for this location being selected was directly linked to the high number of traffic crashes at the intersection, specifically "rear-end" style crashes.

Sgt Flynn said these accidents usually occurred at the termination of Shute Harbour Road as it meets the Bruce Highway.

"Many reportable and also non-reportable traffic crashes occur as described - commonly caused by drivers following the vehicle in front too closely or simply not paying enough attention to what is happening on the road around them while they drive," he said.

This intersection is the most popular and commonly used entry/exit point for the Whitsundays from the Bruce Highway and is frequently patrolled by both marked police vehicles and also Road Policing Unit vehicles.

"Any reduction in crashes means fewer injuries and more importantly, less chance of lives being lost,"  Sgt Flynn said, adding he and the other officers at the Proserpine Police Station hoped you'd take extra care the next time you're travelling through this intersection.

Anyone who witnesses a dangerous incident on the road or an emergent situation can call triple zero to report the matter.

"Otherwise, you can download the free Policelink app onto your smart-phone here and contact the Hoon Hotline and report traffic matters where ever you are around the state," Sgt Flynn said.

Earlier this year a survey by the RACQ named the Bruce Highway as Queensland's worst road.

It attracted 67 nominations this year from the public but the identification of the highway as a problem road had dropped "substantially" since the last survey which was conducted three years ago.

This indicated Federal and State Government investment over the past three years had improved the quality and standard of the road, the RACQ reported.

Shute Harbour Road however has received little attention this year from State and Federal Governments and has been the site of numerous collisions, including the fatal crash of a Whitsunday Transit bus in February.

The condition of the Shute Harbour Road at Hamilton Plains after recent rain appears worse for wear though police didn't cite this as a factor in their traffic hotspot report.