MORE than 100 people gathered under the stars at a launch of a new regional brand last Thursday.
Taste the Whitsundays was held in the grounds of the TAFE at Cannonvale to mark the launch of the Made in the Whitsundays brand – a new logo to unite artists, growers and manufacturers under one banner denoting all that is great about the region.
The Farmers' Market-style event included displays of local live chickens and Berkshire Gold pigs, fruit and vegetable exhibits and delicious dishes using local produce, prepared and served by TAFE staff.
There were also exhibits from Made in the Whitsundays members, including Signature Image with its patented AllyCaps™, artist Suzanne Haddon and the Bowen Tomato Company.
Guests enjoyed punch made with local fruits and Whitsunday Spring Water, as well as wine, beer and soft drinks donated by the Airlie Beach Hotel.
“It was fantastic to see such a great turnout,” said Claire Dulieu, project officer at Enterprise Whitsundays, which is driving the scheme.
“We hope the Whitsundays will become known as an innovative region, leading in many products, processes and crops,” she said.
Encouraging residents and holidaymakers to buy locally would keep money in the region, supporting producers, manufacturers, shops, restaurants and wholesalers, she said.
“We also want to ensure a direct supply chain from producers to consumers, so locally grown food does not have to go all the way to Brisbane and back before we can enjoy it.”
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