Pushing for more tourists

There's nothing like diving into the blue of Chance Bay at the Whitsundays.
There's nothing like diving into the blue of Chance Bay at the Whitsundays. Kelly Boller

THE Whitsundays will be featured in a global advertising campaign to attract more visitors to Australia.

Our region is one of 12 destinations to star in the next phase of Tourism Australia’s "There’s Nothing like Australia" campaign

The campaign will be aimed at major international markets including the UK, USA and Japan.

Federal Minister for Tourism, Martin Ferguson, welcomed the launch of the campaign’s next phase which includes a video advertisement by internationally acclaimed director Michael Gracey.

He said a highlight from this phase of the campaign was an interactive online map of Australia which showcased more than 30,000 images and stories from everyday Australians about the extraordinary tourism experiences we have to offer the world.

There are several images from the Whitsundays and visitors can vote on their favourite experience.

The interactive map can be found at "The map is more than just pretty pictures – it provides a truly interactive experience for visitors to research and plan their trip across this vast continent," Mr Ferguson said.

"Visitors will not only be able to view images and read stories about the Whitsundays but also book their trip on the spot."

He said the campaign had the dual advantage of appealing to our international visitors as well as our domestic travel market.

CEO of Tourism Whitsundays, Peter O’Reilly, said he was delighted that the Whitsundays would feature in the new campaign.

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