Race Week naming sponsor visits
THE man behind the naming rights to the 2012 Telcoinabox Airlie Beach Race Week was in town this week for a short visit prior to the big event.
Telcoinabox managing director Damian Kay brought his wife Natasha and children Ethan (7), Lachlan (5) and Callum (1) on a holiday to Airlie Beach where they stayed with Whitsunday Sailing Club Rear Commodore of Offshore Sailing Leo Rodriguez.
Mr Kay, who previously sponsored Rodriguez' ocean racing yacht Merit in the 2008 Sydney-Hobart and 2010 Hamilton Island Race Week said taking on the naming rights to Airlie Beach Race Week would bring him good exposure and made "a lot of sense".
"This is about being seen. We're not a consumer based brand - it's more business to business and what you find in yacht racing is a lot of business people who are self-made or entrepreneurial so the naming rights really helps us to get that exposure," he said.
Mr Kay's definition of Telcoinabox is a company that enables anyone with a phone, internet connection and computer to be a telecommunications service provider.
"We ignite and fuel the entrepreneurial spirit. It's all about challenging yourself and it has a lot of synergies with sailing," he said.
This year, Mr Kay plans to bring about 20 Telcoinabox staff and customers to Airlie Beach to sail aboard Merit and participate in the event. "Getting my staff working together in a boat and socialising with their customers - it fosters really good relationships," he said.
Mr Rodriguez, who has enjoyed a long association with Telcoinabox, said their involvement in race week would be energising for the town.
"It is certainly a new beginning for Airlie Beach Race Week with a new sponsor and also in the way it's being run. The focus is on the town of Airlie Beach and the Whitsunday Sailing Club and this year we've asked for a lot more involvement from local sponsors so it's working out pretty well," he said. For more information visit www.airliebeachraceweek.com.