Restoring our image for tourism

WHILE the national media has been understandably interested in the impact of Cyclone Ului, Tourism Whitsundays (TW) has been busy squashing rumours, hosing down sensationalism and telling the world the Whitsundays is open for business.

CEO Peter O’Reilly said TW had been working to provide journalists with as much clear and accurate information as possible to ensure media reports did not damage the local tourism industry.

“We’re happy to facilitate the TV and newspapers factually reporting the cyclone, and we’ve been doing our best to minimise the sensationalism,” Mr O’Reilly said.

“The industry and this community suffers when misinformation and rumours are spread through the mass media and, while a couple of key players have unfortunately resorted to tabloid style reporting, the majority has been much more supportive and realistic.

Mr O'Reilly said that although some damage had been done by sensationalist reporting, the state government funded $75,000 advertising campaign promoting the area would go some way to offsetting this.

“We also have several other marketing strategies in place over the next month, including attendance at travel expos, e-newsletters, famils and PR campaigns focused on ensuring our valuable tourism industry is not damaged,” Mr O'Reilly said.

Tourism businesses wanting more information on what Tourism Whitsundays has been doing, or what they can do to get involved in upcoming promotions should contact Tourism Whitsundays on 07 4948 5900.

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